We collect only the personal data we need to sell and deliver your jewellery, keep it secure, never sell it, and let you see, correct or delete it at any time. This policy explains how, in line with India’s Digital Personal Data Protection Act, 2023 (DPDP Act) and the rules made under it.
1. Who is responsible for your data
AARANE FINE JEWELS LLP, 202, Vrundavan Mall (Vrundavan Complex), Mota Bazar, Navsari, Gujarat 396445, India, is the Data Fiduciary for personal data collected through aaranee.co, our app, WhatsApp and customer support. Questions or requests about your data go to support@aaranee.co.
2. What we collect
| Type of data | Examples | When we collect it |
|---|---|---|
| Contact and identity | Name, mobile number, email | Account sign-up, checkout, support chats |
| Delivery | Shipping and billing address, pincode, landmark | Checkout |
| Order history | Products bought, order value, returns, warranty claims | Every order |
| Payment | Payment method, transaction ID, UPI handle, refund bank details for COD orders | Checkout and refunds; card numbers are handled only by the payment aggregator |
| Personalisation | Engraving text, ring or bangle size | Personalised orders |
| Communications | Chat and email history, call recordings (with notice), unboxing videos and photos you send | When you contact us or raise a claim |
| Reviews | Ratings, review text, photos and videos | When you post a review |
| Device and usage | IP address, browser, device ID, pages viewed, cart activity, referral source | When you use our site or app, through cookies and similar tools |
We do not ask for Aadhaar, PAN, caste, religion, health or similar sensitive details to sell you jewellery.
3. Why we use it
| Purpose | Data used | Basis |
|---|---|---|
| Process, ship and deliver your order; send order updates by SMS, email and WhatsApp | Contact, delivery, order, payment | The purpose you gave the data for |
| Handle returns, refunds, exchanges and warranty claims | Contact, order, payment, communications | The purpose you gave the data for |
| Customer support | Contact, order, communications | The purpose you gave the data for |
| Prevent fraud, COD abuse and payment misuse | Order, payment, device | Consent given at checkout; legal obligations |
| Keep tax, invoice and accounting records | Contact, order, payment | Legal obligation (GST and tax law) |
| Send offers, new launches and reminders | Contact, order history | Your consent, which you can withdraw any time |
| Show you relevant ads on other sites and measure campaigns | Device and usage | Your consent through our cookie banner |
| Improve our website, app and products | Device and usage, reviews | Your consent through our cookie banner |
We will ask for fresh consent before using your data for any new purpose not listed here.
4. Who we share it with
We never sell your personal data. We share only what each party needs, under contracts that require them to protect it:
- Couriers and logistics partners to deliver and pick up parcels (name, phone, address).
- Payment aggregators and banks to process payments and refunds.
- Our e-commerce platform and cloud hosting that run our store and store order records.
- Messaging providers for SMS, email and WhatsApp updates.
- Customer-support, analytics and advertising tools (for example, Google and Meta), only as allowed by your cookie choices.
- Government, courts or law enforcement when the law requires it.
- A buyer or successor if our business is merged or sold, under the same protections.
5. Data stored or sent outside India
Some service providers store data on servers outside India. We transfer data abroad only as the DPDP Act allows, and never to a country the Government of India has restricted.
6. How long we keep it
| Data | How long |
|---|---|
| Account details | Until you delete your account, or 3 years after your last activity |
| Orders, invoices and payment records | For the period tax and accounting law requires (currently about 6 years) |
| Support chats, call recordings and unboxing videos | 1 year after the issue is closed, longer if a dispute is open |
| Marketing consent and preferences | Until you withdraw consent |
| Cookie and analytics data | As set out in our Cookie Policy |
When we no longer need data, we delete it or make it anonymous.
7. How we protect it
We use encrypted connections (HTTPS), access controls, two-factor login for staff systems and trusted, certified payment partners. We never store full card numbers or UPI PINs. If a breach affects your data, we will tell you and the Data Protection Board of India as the law requires, with what happened and what you can do.
8. Your rights
You can:
- Access a summary of the personal data we hold about you and who we have shared it with.
- Correct or update inaccurate or incomplete data.
- Erase your data once it is no longer needed for the purpose you gave it, except what we must keep by law.
- Withdraw consent for marketing, ads or analytics at any time. Withdrawing does not affect what we did before, and does not stop order updates you need.
- Nominate someone to exercise these rights if you die or become unable to.
- Complain to us at support@aaranee.co with “Grievance” in the subject line, and then to the Data Protection Board of India if you are not satisfied.
To use any right, email support@aaranee.co from your registered email, or write from your account page. We will verify your identity and respond within 30 days. Please give accurate information and do not file false or frivolous requests; the DPDP Act places these duties on users too.
9. Marketing choices
We send offers only if you opt in. To stop: use the unsubscribe link in any email, reply STOP on WhatsApp or SMS, or change your preferences in your account. Order and delivery messages continue even if you opt out.
10. Children
Our store is meant for adults. We do not knowingly collect data from anyone under 18 without verifiable consent from a parent or guardian, and we do not track or target ads at children. If you are buying a gift for a child, we only need your details and the delivery address.
11. Cookies
We use cookies and similar tools to run our site, remember your cart and, with your consent, for analytics and ads. See our Cookie Policy for details and controls.
12. Customers outside India
We process your data under Indian law. If the law where you live gives you additional rights, such as access or deletion, email support@aaranee.co and we will honour them.
13. Changes to this policy
We will post any change here with a new “Last updated” date, and email you before a significant change takes effect.
14. Contact
AARANE FINE JEWELS LLP, 202, Vrundavan Mall (Vrundavan Complex), Mota Bazar, Navsari, Gujarat 396445, India
Email: support@aaranee.co · 10:00 AM–6:00 PM IST